1. Types of Information Collected
Personal Data
Personal Data is any personally identifiable information about you (e.g. name, birth date, email address, billing address, postal address or telephone/mobile number.
Non-Personal Data
Non-Personal Data is information that cannot be used to identify or contact you. This is statistical and analytical data about our users browsing actions and patterns.
2. Why We Collect The Information
Why we collect Personal Data:
To provide you with goods and services you have ordered
To contact you regarding your order
To respond to communications
To enter competitions
To complete research surveys
To inform you of promotions/events etc
Why we collect Non-Personal Data:
Gain a better understanding of our website users site usage so that we can use this information to improve the website and provide our users with an enhanced customer experience
Estimate audience size and usage patterns
Store user preferences so you can customise the site
To track return visitors
3. How We Collect The Information
Personal Data
Register for our Site Functionality
When you register with our website, we create an account for you and record your details in our database. Any time you make an order, we record your billing and shipping address details in our database so that you can select them quickly the next time you create an order.
We collect the following:
First Name/Last Name
Birth Date
Address Details
Telephone/Mobile Number
Password Details (these passwords are encrypted)
Order History Details
Complete an Order
During the order process we collect the following:
First Name/Last Name
Address Details
Mobile Phone
Order Details
PayPal
Our website accepts payment via PayPal. We don’t record your credit card details in our database as we just pass these on to PayPal.
Contact Forms
Data supplied via Forms are recorded in our database. We reply to all contacts made directly through email. Examples of forms included in our website include:
Registration (data collected are as follows):
First and last names
Address – street, city, county, post code, country & mobile
Password & confirmation password
Contact Us (data collected are as follows):
First and last names
Email Address
Telephone Number
Message Info
Newsletter Signup – email address collected
Email Marketing: Brother Mailer
We use Brother Mailer to engage with our customers via email. A customer may subscribe to our email via:
the checkout process
create an account/register
contact us forms and
sign up to newsletter.
A customer subscribes to the email by opting in and agreeing to receive future emails. The data collected includes:
a) Full name
b) email address
c) mobile number
d) order history and
e) abandoned baskets.
There is an UNSUBSCRIBE link at the top of all our emails so that you can unsubscribe from our email database at any time.
Brother Mailer was mostly compliant with the GDPR before 2018 and the following minor changes were made to fully comply with the new regulations.
Deleted contacts will be placed in a recycle bin, where they will stay for 30 days, during which time you can reinstate them. After 30 days, they will be permanently deleted, and no information will be stored on them.